Internet Use at Wells Fargo Bank

Wells Fargo Bank makes extensive use of the internet for internal and external communication and strategy. The company uses the Internet for advertising, for example, and has used pop-up advertisements on various Web sites to link visitors to the Wells Fargo site and brand. The company also has an extensive Web site for customers, potential customers and employees; this Web site also includes advertisements for the company's products and services. These products are being pitched to those who are already familiar with the company, which may make them even more receptive to the advertisements than pop-up ads that appear on third-party sites ("From Wall Street," 2005).
The Web site is used for dissemination of information both inside and outside the organization. External communication is emphasized on the site more than internal communication. At the site, customers·both corporate and individual·can access their accounts and receive information about their accounts via e-mail if they so choose. In addition, current customers can conduct business through the Internet and the Wells Fargo Web site to the point that companies can run their payroll on-site and customers can make payments to various loans or transfer money from one account to another online. The Web site can also be used for paying bills to third-parties; this reduces the level of complexity associated with bill paying and is perceived as a valuable customer benefit (Bodner
. . .for example, another menu is displayed listing various products and options, such as "Buy Now" and "Football" ("Nike," 2005). Under the "About Nike / Jobs" button, the user can locate information about the company·including investor relations and employment opportunities. This is also the location of the "Responsibility" section of the site. Nike has encountered several public relations difficulties, the most notable of which is its use of child labor in Asia. Not surprisingly, there is an entire section of the Web site devoted to "Workers and Factories" ("Responsibility," 2005). However, the "About Nike" of the Web site is organized differently than the entry page, and even has a different color scheme. Perhaps the site is being redone and the company chose to keep certain elements active during the reconstruction. Or the site may have had different developers working in isolation who were not aware of the standards used elsewhere on the site. Regardless of the reason, the site misses an opportunity to promote brand management since it is disjointed from the home page to the corporate information page. There is also confusion about the various features of the site. For example, Nike offers consumers the ability to cust . . . Some common words found in the essay are:Word Excel, Wall Street, Fargo Web, Nike Web, Fargo Bank, Niketown Web, Fargo Internet, Football Nike, FINANCIAL INSTITUTION, ANALYSIS NIKECOM, web site, wall street, 2005 nike, home page, wall street 2005, site nike, 7 nov, key customers, nov 2005, retrieved 7, retrieved 7 nov, 7 nov 2005, street 2005, internal communication site, nike 2005 nike

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